Best practice

• Target a segment of engaged customers for your first campaign. This will ensure that your first campaign generates engagement, showing WhatsApp that you are a high-quality account.
• Send a campaign to a limited list of opt-ins.
  • For example, you can send a campaign to your loyal customers announcing a new WhatsApp channel.
• Include an unsubscription button. This prevents some customers from blocking your number and lowering your rating.

• Launch automations.
  • Automations as abandoned cart start regular conversations. This increases your account rating, which is very beneficial at first.

⭐️ First sendings and segmentation

In order to grow you opt-ins base and warm-up your account, we recommend you to send a first campaign spread over several days.

Campaign format

Follow the instructions above to boost the quality of your sendings. You can request a review of your campaign from us.

Volumes

Whatever you limit, we recommend you to stick to these volumes below:

Therefore, it will takes 3 days to activate a database of 3 000 contacts, and 5 days for a database of 10 000 contacts.

Segmentation

Total number of contacts

Start by creating a segment with everyone who:

• has a phone number
• is an email opt-in
• has made at least 2 purchases this year

Let's say that makes a segment of 5 000 people.

Segments division

The idea is to start with your best customers, those who are most interested by your communications.

Here is a simple method to divide the 5 000 people in segments, depending on the number of purchases made:

Sendings scheduling

Then you can schedule your campaign in 4 sendings, on 4 segments and on 4 different days.

If you get a warning from Meta, cancel the sendings and contact Simio to adjust the strategy.