❤️🔥 Best practice: the best campaigns and automations
Updated at September 22nd, 2025
Table of Contents
To get the most out of WhatsApp with Simio, the strategy is as follows:
- Acquire optins continuously
- Activate high ROI automations
- Be consistent in sending campaigns
Some advice
Structure :
The idea is to run campaigns with multiple messages.
Ideally, you should create a teaser in message 1, then a CTA in message 2.
For example :
The campaign is split into two. With a single CTA as the second message. This type of campaign encourages interaction, increases engagement, and therefore increases conversion .
The advantage of WhatsApp lies in its interactivity and the fact that you can send multiple messages in 24 hours. You should take advantage of this and not do the same as with SMS.
📽️ Including photos and videos allows the client to project themselves and increases engagement. Include one image and/or one video per campaign.
Wording:
Do not make texts too long. Break up texts with line breaks.
For example :
Don't use too many "commercial" emojis like 🔥 🎁 ⚠️ ⏳ 🚨
Make maximum use of message personalization: custom fields, fine segmentation with Klaviyo, conditional split, etc.
Sending rate:
Don't spam customers. Not including automations, a customer should not receive more than 3 campaigns per month.
For the first campaigns:
It is important to include an “unsubscribe” button in your first campaigns to prevent some customers from blocking your number when you launch your channel.
To find out more 👉 🌶️ Getting started: warm up
For sending times:
It is best to respect these rules:
- Never before 9am or after 9pm
- Never on Friday night, Saturday night
- Never on Saturday morning
You can aim between 10-12am and 6-8pm